Last year, we launched The Big Broadband Survey to better understand the broadband landscape. With over 10,000 responses, this is one of the largest UK broadband surveys and helps to shape the debate on all things broadband. The 2012 survey results are available.

Today, we’ve launched the 2013 broadband survey and we’d like to invite you to fill it in. It’s a bit shorter than last year, and focusses a bit more on the social issues surrounding Internet use as well as your experience with broadband providers.

Thank you to all the users who helped us develop questions; we’ve also added a question at the end where you can provide suggestions for next year’s survey.

Fill in the Broadband Survey 2013!

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12 Responses


  1. rhys on 03 Nov 2013

    I started doing it until it asked for my name on page 2. I don’t like surveys that ask for my name.

    • seb on 03 Nov 2013

      We ask this for two reasons – Firstly we have a prize draw as part of the survey and we would need to know who is receiving the prize. Secondly, we send e-mails relating to the survey (if you select this) so having a name means we can address it better and make it more personal which users generally prefer. It also helps us to identify possible abuse (relating to the prize draw or survey generally).

      We only ask you for data we need for the purpose we plan to use it for, so for example we do not ask you for your house/flat number (which would give us your full postal address) as we have no use for this data (it doesn’t help us track regional trends any better than just postcode). We *don’t* use the data you provide to send you marketing material – some users provide different e-mail addresses to us (e.g. thinkbroadband@theirdomain.whatever) so they can clearly see how we use it, which is fine too.

      • stupid on 15 Nov 2013

        quote”We only ask you for data we need for the purpose we plan to use it for, so for example we do not ask you for your house/flat number (which would give us your full postal address) as we have no use for this data (it doesn’t help us track regional trends any better than just postcode).”

        LMAO so you want peoples names and their Postcode and you somehow think because they have not provided house number that makes in anonymous.

        Postcode gives road name
        Surname cross referenced with postcode on electoral roll such as 192.com

        EQUALS persons full address

        Count me as another that says NO to your survey.

        • seb on 15 Nov 2013

          I’ve not said it’s anonymous, simply that it’s information we don’t need. We’ve specifically stated that we will not use the information for marketing purposes, so I’m not quite sure why cross-referencing with the electoral roll would be helpful to anyone.

          It’s entirely your choice if you want to take part in the survey or not.

  2. John on 08 Nov 2013

    I bailed out too, though I got a little further. I provided my name and postcode but bailed out at email address. Collectively it was just too much, the straw that broke the camel’s back.

    • seb on 08 Nov 2013

      Yet you provide your name and e-mail address when commenting on this blog? :)

      • John on 08 Nov 2013

        Since I’m logged in to my account this is probably recorded anyway. And I’ve not provided my post code nor heaven knows what else is asked for if I continue. Like I said, straw / camel’s back.

        • seb on 08 Nov 2013

          That’s fair enough. For us to be able to analyse meaningful information, we really need to be able to divide results by region and map speeds etc.. so we ask for postcodes routinely. E-mail we need to contact people and audit results. We could probably ask for just first name to meet most of our requirements I guess.. I think that’s the only bit of personal data we didn’t ask last year–we asked for e-mail/postcode and a lot more questions about household.

  3. wired_retired on 20 Nov 2013

    Can no one comment on a broadband survey without whining about online privacy. If you don’t want to take part? Don’t! Just don’t whine about it online.
    That said It was a bit light Seb? But what are your aims and where will this survey go? Is it in house only or for external use as well. Broadband internet has much more business, schooling and social use than simply social networking. It is very closed minded to think that the Googles & Facebooks own the internet.
    Of course we know that it is the US that owns the internet. LOL.

    • seb on 02 Dec 2013

      Once we analyse the results, we plan to publish a report. Here’s the broadband survey 2012 one. We don’t distribute the raw data to third parties.

      In terms of specific questions–we retained many same questions as last year but also shortened the survey a bit. We did seek specific feedback and would welcome that by e-mail, or in answer to the last question on the survey so we can improve it further. We do have lots of ‘other’ boxes allowing people to be verbose.

  4. Paul Riley on 15 Jan 2014

    Whilst the survey cover your main means of connecting to the net, it does not cover people like me whom have a secondary mobile connection via 3G or 4G. This type of connection can range from very good to non-existent depending on the area the mast you use & CONTENTION. This can be the big killer. I have watched a connection speed of 8 mbps vanish to nothing over a period of 5 years as more devices go mobile.

    • seb on 15 Jan 2014

      Paul – It doesn’t cover a lot of things but we decided to both keep it shorter and focus on the mainstream as last year we found that those various paths which focussed on exceptional cases meant we couldn’t use many of the results. We ask this year about second broadband connections so we can decide whether to go into detail next year. We have to balance it to get responses in.


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